&Follow SJoin OnSugar

Artfully Feminine

Because Beauty Is An Art April 18, 2014

Korean Beauty Brand: Nature Republic

Posted by Anonymous Bosch - March 1, 2010

I won't be surprised if most of you aren't aware of this brand yet. It has very little market presence and is relatively new to Singapore. Heck, the brand itself is probably still in its infant stages - It was founded in March 2009! However, it's already made its way here and has since also opened more than a hundred (and counting!) stores in South Korea.

To be honest, I've never known about this brand until today either. The strange thing is, just earlier this week I distinctly recall hearing the evening news report how this company's business is booming in Japan and Korea. My interest wasn't exactly piqued then since I assumed it was another one of those all-natural, wholly-organic sorta' brands.

 

 

Earlier today, I found myself in the basement of 313 Somerset shopping centre. I strolled past Nature Republic only to recall vaguely hearing its name mentioned in the news so I walked in. The place was completely empty save for a chatty Sales Assistant and three of her friends/colleagues who were sprawled on the floor counting stocks of eyeshadows. They scrambled to their feet when I entered and continued their stock-checking while squatting. ;)

The store front could've easily been mistaken for a more sedate and 'green-approach' outlet of The Face Shop. It has that same atmosphere but with warmer lighting and a quieter ambience. Their two island cosmetics counters are situated right in the middle of the store whilst their entire skincare line can be found on the wooden shelves lining the three walls of the shop.

 

 

I'm not that into Korean skincare so I made a beeline straight for the base makeup counter. ;) From what I remember, they had three or four beautifully packaged foundations and several makeup bases and B.B. Creams. The colour cosmetics are quite beautiful as well, though they are quite sheer and shimmery, which is typical of Asian cosmetics.

 

 

In my opinion, they do have a very nice range of makeup at extremely reasonable prices! I swatched their foundations for a bit and find that they've better coverage (medium to good) than those Asian cosmetic brands usually churn out. The formulas are also more creamy than liquid, rather like my Baby Skin Foundation from Etude House. Best of all, all of the foundations are retailing at S$30.00 or less! That's practically drugstore! :D The delicate glass bottle packaging also lets on that the product is far more expensive than it really is. They're truly vanity worthy!

On the other hand, like every other Korean beauty brand, they only manufacture them in shades 21 and 23, though sometimes in 13 as well. I was searching high and low for the latter, but could not find it. I later noticed that shade being catalogued in their Singapore website. Hmm, perhaps I should call and check again? I must caution you though- The shades are not consistent between foundations. 

 

 

Nature Republic also has a nice range of blushes, one of which is strongly reminiscent of Benefit's Box O' Powders. They've one that is split down the middle into a shimmery pink and brown ala Benefit's 10, a peach one that is a dead ringer for Georgia and a pink one that seems pretty original. Like their Benefit counterparts, unless you are very fair, these will not show up as a blush on you. However, they make for beautiful highlighters. More astonishingly, they retail for around S$14.00. Benefit, on the other hand, goes for $65.00.

As shown above, under their Age Slick lineup is also a beautifully scintillating gradational blush. It comes in pink and apricot. Unfortunately, I've never owned a Bobbi Brown Shimmer Brick so I'm not able to make a legitimate comparison. Instead, I take it for what it is - Splendid!

Here's a stranger's haul video I found online to show you some of the products:

 

 

Overall, I left the place slightly more than a hundred dollars poorer, but triumphantly clutching a lifelong membership, a bag overflowing with samples, three boxes of cotton pads and the following items and a concealer I don't have a picture of:

 

 

If you've been scared off by Etude House's lurid interiors and ear-shattering K-pop, try this brand. From my experience thus far, they've got a good (approachable) image, very good products and fantastic prices. If that isn't enough for you, they've also got Korean superstar Rain backing them. ;) 

 

 

Overall, I can definitely see the hype with this one. So far, everything seems so promising; I just hope the products don't break me out!

Update: They've never broke me out. I've gotten lots of other products from Nature Republic since and none have, so hurrah! If you're reading this and would like some product reviews, please scroll to the 'Tags' widget on the left-side panel and click 'Korean Brands'. I have a whole series of product reviews of various products from the brand so please do check it out. Thanks for reading! :D

Reviews for the products are here:

Base Makeup: http://femininity.onsugar.com/Makeup-Chefs-Recommendations-From-Nature-Republic-Part-1-8550237

Colour / Point Makeup: http://femininity.onsugar.com/Makeup-Chefs-Recommendations-From-Nature-Republic-Part-2-8573331

B.B. Creams: http://femininity.onsugar.com/Chefs-Recommendations-From-Nature-Republic-Part-3-8681426

posted by
3/01/10

The product bottles do look very classy! Indeed I have never heard of this brand, I didn't even seen it when I was at 313, how blind can I be. The next time I drop by though I'm making a beeline for this store.


posted by
3/01/10

Illiaric: Regarding our previous "conversation" regarding Korean foundations, you might want to spare this brand some attention. They've really got some great products that won't make the wallet sob.

The shades here are a little more 'moderated'; so you may find a match for your skin. The coverage here should be enough to cover mild blemishes without looking or feeling heavy as well. Lastly, the formulas are quite creamy and dense so it's very blendable and won't set prematurely on you (as the Revlon Colorstay is wont to do).

See? I kept my promise to rave and recommend a foundation to you. ;)


posted by
3/01/10

Icyabstract: Hi again dear! :D Well, it's definitely worth at least a look-see. Hmm, it's in the basement, right near where Diva and The Face Shop are.


posted by
3/01/10

I'm spamming my own post here but here's some interest specs of their liquid foundations and makeup base/highlighter:
They come in 40ml instead of the usualy 30ml. They all come with the best kind of pump - The kind where the cavity in the bottle decreases with each pump, pushing out product.

Additionally, all products are formulated with a specified 'kind' of water; some are sourced from the deep sea and some from springs. You can determine which one was used by looking at the numerical code printing on the packaging and matching it to the information here: http://naturerepublic.com.sg/03/index.php?option=com_content&view=articl...


posted by
3/01/10

I saw the store at 313 but it was closed(around Dec)! lolx (it was late... ) And I totally forgot about going back again!

Blushes... less then SD$20.. must check it out!!!! And the products you got have very nice packaging! I'm tempted now!!! I'm not into korean skincare also.. but I don't mind checking it out! These will look pretty on my vanity table! lolx (pardon my vainness~)


posted by
3/01/10

Chantana: Hi there love! Yes, if you think about it, you actually get a whole lot more product for the same price as say, a Majolica Majorca blush! The only thing is that all their blushes are definitely on the sheerer, shimmery side though it imparts a very natural glow. And the bottles are massive! Definitely dwarves my Estee Lauder foundation!

Hey if you intend to buy anything, I've a 10% membership discount. We could go check it out again during the blogger meeting in March if you can make it. ;)


posted by
3/01/10

The March 12 meetup? Yes.. I'm going! ^__^
"...dwarves my Estee Lauder Foundation" lolx


posted by
3/01/10

Oh, Somerset's just down the road from Tangs. Perhaps we could all troop down there and ravage the store. ;) And it's so true! My Estee Lauder foundation doesn't even stand half as tall as any of the other bottles.


posted by
3/01/10

Yes yes yes yes ^__^

Lolx.. money well spent!!!


posted by
3/01/10

Ooh okay thank you! Will look out for the store. Aww I wish I was going for the meetup! haha.


posted by
3/01/10

Icyabstract: You're absolutely welcome! It's nothing really, all I have to do is state my number and name. What a terrible pity you can't make it though! :(


posted by
3/01/10

I saw this brand while I was in Taipei. Think they had just opened it there so it was majorly crowded everyday. Felt a tad bit bummed out that I cldn't check it out. Thanks for the wonderful information. I am going to troop down 313 later & check out their bases & blushes. :-D


posted by
3/01/10

what sold me was the pic of rain cuddling up to their bottles.. hahaha. if rain can't resist the intimacy i doubt i can too :) super affordable! and great classy packaging.


posted by
3/01/10

i passed by the shop yesterday while coming out from somerset mrt to somewhere else, but didnt pay any attention to it.

i would love to try their foundation too but i really wonder how they fare on my stubborn oily skin, korean base MU seldom seems to work for me.


posted by
3/01/10

Eclecticesatire: No problem! :) Have fun!

Debx: Wow really? Haha, there's a lot more where that came from! They've a whole series of monochromatic shots of Rain posing in the great outdoors. Guess their marketing worked! :D

Amy: Yes, it does seem pretty bland and inconspicuous from the outside. I would have passed it up if it weren't for having heard it over the news too.

Hmm, perhaps you could try when we go for the blogger's meeting in March? Like I mentioned, I've a 10% discount and an addition $10 off because it's my birthday month! Besides, their products are so cheap anyway. Otherwise, I could hand you a sample, if you can procure a sample jar. :)


posted by
3/01/10

Thanks ! But i've tried Nature Republic already D:
Walked pass one in Korea with my friend, and got literally dragged in by the salesgirl XD
*Buying it in Korea saves you A WHOLE LOT MORE XD Esp those who can afford to spend too much on makeup like me, buying frm Korea whn on a trip seems more feasible[if you exclude the trip fare]*

But thanks for mentioning this ! XD


posted by
3/01/10

Iliaric: Then which product did you try and how do you apply it? Because they're quite creamy, perhaps you've been applying too much. I've posed a few questions for you on my other post so it'd be great if you could just answer them.

I know that buying Korean cosmetics in Korea is a heck of a lot cheaper. But I don't intend on visiting Korea and the prices already seem very reasonable to me anyway. I believe these are directly imported rather than franchised, which explains the lesser degree of having marked up.


posted by
3/01/10

I think it was the Eau De Shine Extreme Fitting Foundation in 23 . Uhh.....with my fingers and a sponge ? I pour it out on my hand and dip the tip of the sponge in to it , smudge on my hand again, then apply on my face. I use my fingers for under eye area.........

I'm going to Korea again this year lol, so i think i'm saving up for there XD Actually, the expensive part is more towards Etude House. They sell falsies there for $2 and for $6 here. That's bout 3x more already......


posted by
3/01/10

Oh, I've that foundation as well. I actually like it quite a bit; I don't find that it enlarges pores or looks unnatural and heavy (as you mentioned previously), provided you apply it well.

Hmm, have you tried wetting your sponge? I personally find it much better to apply with a brush. I wouldn't necessarily say stipple it on, since the formulas are so creamy. I've recently found my favourite way to apply liquid foundations so I'll keep everyone posted on this.


posted by
3/01/10

Ooo. The store looks good and isnt expensive! :D I think i'll drop by there when i've got time :D


posted by
3/01/10

Llydiall: Ooh, please do! :D If you blog, do report your experiences. I think this brand doesn't get the recognition it deserves.


posted by
3/01/10

Sara and AB: I dun think I can make the 12 Mar meetup too - I got class on Fridays. BAH! I've only been to 313 twice and I really dun remember seeing this. I like the gradational blush *no kas no!!! No more MU!*


posted by
3/01/10

Kas: Oh, another lovely lady not attending. :( The meeting won't be half as fun(ny) without you there! Like I said, the store front is so inconspicuous it's so.. 'Walk-past-able', if that makes sense?

Hey, I remember you mentioning the SANA Maiko-Han Gradational blush that you wanted to get. This one from Nature Resource is marginally cheaper with superior packaging. ;)


posted by
3/01/10

Oh let's check this out during the meet up :) i am going, after my exams!!! :) i wonder if natural products = suitable for sensitive skin. Anyway, i think their products might be highly marked up like etude house items unfortunately.


posted by
3/01/10

Icefrost: Oh alright! I don't think they're natural; just inspired by nature. Besides, the products are fragranced, which I think you said breaks you out? I've already mentioned (above) that the items are not as marked up as brands like The Face Shop and Etude House because they are directly imported instead of locally franchised. They're definitely still very much reasonably priced; I've stated several examples in the post to prove that point.


posted by
3/10/10

Update: With all the cosmetic products that I've bought off this brand, I noticed that they given the same generic fragrance to all of them. It's baby powder-ish (this scent seem popular amongst Korean brands, eh?) with a slight floral twist. The fragrance is definitely detectable, especially in the liquid products, but not overwhelming.

While I'm not bother and even like the scent, I can imagine it to be quite unpleasant for more sensitive noses.


posted by
3/10/10

i love the scent of baby powder, but with floral? hmmm i shall go and "smell" them on friday, hehe :)


posted by
3/10/10

Hmm, I'm terrible at describing smells and I guess scents are perceived somewhat differently from person to person. I don't know; to me it smells like the baby powder scent that almost all Korean cosmetics have, but there's just something in the composition that's a tad more... floral? And makes it seem a tad more sophisticated.

I'm rambling, so I guess it's best to judge when you take a whiff on Friday! :D


posted by *Prince5s_b00~~
3/19/10

Wa dis ish veli prince5sy for *prince5s_b00~~ lerr!!! omggggg i wan 2 go leh!!!!!! sumoar got rain ohxiang!!!! price5s ttly gng2 chek it out lor hehehehe. XDDDDDDD


posted by
3/19/10

*Prince5s_b00~~: Yes, it probably is; do go check it out. The brand is very promising and two other ladies here on OnSugar (Diana and Sarah) have already given positive feedback on the Nature Republic product that they own.

Hmm, I see that they were right in chosing Rain as the company's ambassador!


posted by
5/15/10

Update: There's a new outlet in the works; Nature Republic will be opening soon at Jurong Point Shopping Centre! If you live in the West as I do, please go check it out; they usually have amazing promotions and/or gifts with purchases at such events. ;)


posted by kthings
5/30/10

Talking about Nature Republic, wondering will they be opening one at the north area. Nevertheless I love their sheet maks!


posted by
5/30/10

Kthings: Ooh I've actually browsed your site before! :D

Hmm, there's a new outlet at Jurong Point that's slated for an early-June opening, but I don't think there's any catering for North. Perhaps the one at Bishan's Junction 8 will be the closest for you?

Perhaps I should try their sheet masks soon! The skincare ranges seemed pretty popular on Cosme.net and a few girls on Cozycot mention it too.


posted by Anonymous
7/30/10

u should try their masks.... They are really very good.... I have yet to try their foundation... Will do so after I had finished my current.


posted by
8/17/10

Anonymous: Thanks for the recommendation, but I guess I've never really put my faith in Korean skincare, not to mention the fact that I greatly dislike sheet masks in general. :p


posted by
8/19/10

I've never heard of this brand either! Wonder if they're affiliated with The Face Shop since their packaging does look similar :P Def. looks appealling though!


posted by
8/19/10

Layla88: I've just checked and nope, they're stand-alone. They're really new too, having started in March '09 so I'm not surprised that the market awareness is so lacking. They're really big in South Korea and Japan now though, so I guess that must stand for something!

I actually find the packaging of these products classier, more sophisticated and somewhat more 'considerate' for the users to handle too. :) Maybe I'm just biased though because I've never liked any of The Face Shop's products that I've tested.


posted by
11/11/10

i love NR's lipglosses! not runny or sticky at all ))) but i've also bought their brushcleanser in spray-bottle but since veverything on it is written on korean i dont use it because i cant figure out how to use it and dont know anyone who would translate it for me((( can you please please please find out if i have to just pray it on the brush directly, or mix it with water or what(((
thank you very much for a helpful reviews on the other products! love your blog!


posted by
11/12/10

Tichka: Uhm, I've personally never even heard or read about the brush cleanser, and I'm certain our local outlets don't carry it either, so I really can't help; so so sorry! :( I tried looking for it on the offical Nature Republic Korean online shopping site too, but I couldn't find the product that matches the description you gave. Perhaps you could leave the actual name of the product so I can help you research on it more?

Sorry I can't be of more help and thanks for being so encouraging with your words! :D


posted by
11/12/10

managed to find it on their page!!)))
http://shop.naturerepublic.co.kr/direct.jsp?PATH=BRAND&URL=/category/nr_...
but info is not available in english((( and even google isnt much help-the only review i've found on it is ""bought it but dont know how to use it))) the name of the cleanser is "pine daily brush cleanser"
but thank you anyway)))


posted by Anonymous
11/22/10

Thank you for your ideas. I had learned so much from you.


posted by obstawianie
2/14/11

I think you got talent in writing posts. Waiting for more posts
zaklady bukmacherskie


If you are already an OnSugar member, or would like to receive email alerts as new comments are made, please login or register for OnSugar.
The content of this field is kept private and will not be shown publicly.

About Me

Right Now?

I can't get the 'Followers' widget to work properly! I'd love to see the users who read my blog but I can't, hurh.

322 listed followers so far, and I think I'll have another giveaway if/when I hit 500! We'll see... ;)

It's anonybosch@gmail.com; please don't hesitate to contact me if you've any queries or feedback!

Feedback/Requests

Please contact me at anonybosch@gmail.com for any queries!